5 Reasons Why Every Business Needs a Website

If you’re a business owner on the fence about creating a website, I’ll save you some time—you need one. A good one. A professionally designed, lead-catching, sales-increasing, brand-differentiating website.
lady-accountant.png

Do you have a business without a website?

We understand the reasons why you might resist building one for your business: “I’m not tech savvy”, “they’re too expensive”, “I don’t have the time”, or the infamous “I have enough business and I don’t need one”. The reality is, you don’t need to be tech savvy, getting a professional website for your business can be cheap and easy, and to make it even simpler for you – not having a website is costing you time and money.

#1

Having a website will attract new customers to your business and make you more money.

We like this stat so much, we’re mentioning it twice:  81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market. 

Your website can be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours.Websites help you convert more of your existing referrals, because most people still do their own research and stack you against your competitors.

#2

Add instant credibility to your business simply by having a website.

Having a good website instantly boosts your credibility as a legitimate business.First impressions count, and websites allow you to make a very strong impression with a well designed introduction for your business.A website can help showcase your expertise and better position your business. A website can be your number one tool for standing out in a crowd.

#3

 It’s not as hard, or as expensive, as you think.

You don’t need to be tech savvy to get a website.It can be very cost effective. Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority.Over time the relatively low investment of getting a business website will pay dividends by driving you new customers and building your brand. Plus, it’s a legitimate business expense and a tax write off.

#4

Having a website will end up saving you time.

Whether you’re trading emails, taking calls, or sending out proposals – communicating with potential customers takes time. Your website can save you that time by providing answers to common customer questions and inquiries. What does this mean for you? You can spend your time doing more valuable things.

#5

Compete With Other Industry competitor

Did you know that having a website gives you a fair chance to compete with the giants of your industry? When an optimised website is created, it can rank higher and be at the right place at the right time. Bidding for the right keywords can increase your website traffic and influence your consumer’s journey, which typically begins with research, recommendations, and reviews. Having a prominent position in the search results page is one of the many ways to challenge your industry Goliaths. Therefore, if you don’t dominate the Internet, you are giving your customers a reason to buy from the competition.